Most companies develop their products by focusingfirst and foremost on achieving specified film properties required by the customer. The Fuhr waterborne product line precedes nearly all competitive products.We did it differently from the beginning by focusing first on application friendliness. The products had to look, feel, spray, and dry like solvent. In fact, it was through training with the Amish to learn wood finishingtechniques, that the original products were dialed in. Formulating for coating film performance is actually quite easy, but makingit feel right on application, now that's a Fuhr advantage!